Curator’s Advent. Day 2. The label

Luray Vallery Museum, Virginia, USA. This curator liked this exhibit and label very much.

Luray Vallery Museum, Virginia, USA. This curator liked this exhibit and label very much.

The art of a well-tempered label is a museum’s greatest gift to humanity. As selector and interpreter, the label is an opportunity for the curator to display her prowess. Curators believe in facts not opinions. The label contains up to 50 learned words. One idea per sentence (we prefer facts). Reading age: 12. Sans serif all the way.

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